About Us

Since its founding in 2003, PROFEN has evolved from a name into a globally trusted brand. Over the years, PROFEN has consistently challenged the status quo and set new industry standards. Our customers benefit from a wide range of high-quality products, including electric and diesel forklifts, couplers and jackhammers, seating solutions, locally fabricated attachments, and genuine heavy equipment spares. We are committed to delivering the highest quality in both products and after-sales support, ensuring exceptional performance and customer satisfaction.

Founded in 2008, PROLIFT has revolutionized the logistics and material handling industry. Initially established to bring innovative solutions to the UAE, PROLIFT has expanded its product range to include advanced electric and Li-ion technology, electric and semi-electric stackers, reach trucks, and rough terrain forklifts. Today, the brand dominates multiple industries in the region, including steel, concrete, polymer, food, fabric, metal fabrication, and logistics.