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About Us
Unveiling Excellence: Our Story
Redefining Excellence in Material Handling
Since its founding in 2003, PROFEN has evolved from a name into a globally trusted brand. Over the years, PROFEN has consistently challenged the status quo and set new industry standards. Our customers benefit from a wide range of high-quality products, including electric and diesel forklifts, couplers and jackhammers, seating solutions, locally fabricated attachments, and genuine heavy equipment spares. We are committed to delivering the highest quality in both products and after-sales support, ensuring exceptional performance and customer satisfaction.
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Revolutionizing the Industry
Founded in 2008, PROLIFT has revolutionized the logistics and material handling industry. Initially established to bring innovative solutions to the UAE, PROLIFT has expanded its product range to include advanced electric and Li-ion technology, electric and semi-electric stackers, reach trucks, and rough terrain forklifts. Today, the brand dominates multiple industries in the region, including steel, concrete, polymer, food, fabric, metal fabrication, and logistics.
Call usOur Philosophy
“At PROFEN, we operate as a cohesive team, more like a family, and we consider all our clients and suppliers as integral members of this extended family. While we celebrate our successes, it is the relationships and friendships we build along the way that last a lifetime. Which is why our aim has always been to provide our clients with the highest quality, durable, and value-for-money products and services.”
– Mustafa Amin, Managing Director
Our Journey
Our Milestones
17
Years of
Experience
1235
Total
Units Sold
12
Countries
We Cover
353
Proud
Customers
WANT TO KNOW MORE ABOUT US?
Can’t wait for a callback? Call us now on +971 6 531 9779